A dozen spicy wings and a 12-team parlay? The sports betting experience is coming to a Buffalo Wild Wings near you via one of America's largest bookmakers.
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BetMGM is a sports betting platform backed by an equal shareholder partnership with MGM Resorts and Entain. The CEO explains the key differentiators of the platform vs competitors and the MGM.
MGM Resorts International and its sports betting venture Roar Digital announced a multiyear deal with national sports bar Buffalo Wild Wings on Thursday. It's another visible shift in the American sports betting culture.
In the coming months, odds and point spreads will begin appearing on screens at select Buffalo Wild Wings. On Thursday, the two companies will launch Picks and Props, a free-to-play, mobile-only football game that mimics sports betting with point spreads and prop bets and rewards winners with prizes, including trips to Las Vegas and Atlantic City.
It's only the beginning, as legalized sports betting continues to spread across the United States. The MGM-Buffalo Wild Wings' partnership is focused on opportunities in states that enter the expanding sports betting market. Nineteen states and the District of Columbia have passed sports betting laws. There are 1,200 Buffalo Wild Wings locations in the U.S., with restaurants in every state.
MGM and Buffalo Wild Wings will begin a test program this year in New Jersey that gives customers inside the restaurant exclusive perks on the new BetMGM app, such as enhanced odds and free bets. The companies plan to expand the program into additional states with mobile betting.
- MGM's sports-betting venture BetMGM announced a partnership with The Athletic digital sports-media company. The Athletic will use BetMGM as its exclusive sports-betting partner and create The.
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- “MGM Resorts has emerged as a leader in sports betting, striking significant partnerships with professional sports leagues, expanding our market reach and harnessing best-in-class mobile technology from Roar Digital, powered by GVC,” said Scott Butera, President of Interactive Gaming for MGM Resorts.
- BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. Land-based and online sports betting, major tournament poker, and online gaming businesses.
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'As the largest sports bar in the country, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM,' Buffalo Wild Wings president Lyle Tick said in a release announcing the partnership.
'This multiyear relationship will strengthen as states adopt sports betting regulations, with strategies already in place to drive customer adoption, engagement and loyalty,' added Adam Greenblatt, CEO of Roar Digital.
Buffalo Wild Wings is not becoming a sportsbook, Tick said. There will be no in-person, over-the-counter betting, and the seating arrangement won't be altered significantly. Instead, Tick plans to use MGM's sports betting technology to fuel a competitive, engaged environment, while also maintaining a welcoming atmosphere for those who don't have anything at stake.
'We're a sports bar that is based on being social, watching the game, having a good time,' Tick told ESPN. 'We're very conscious, with second and third screens, the way people engage with content has evolved. The more you can make it fun ... that's to the benefit of the guest, to us and BetMGM as well.'
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MGM Resorts International (NYSE: MGM) announced Wednesday the launch of legalized sports betting at the MGM Grand Detroit through its BetMGM Sports Lounge.
In December 2019, Michigan passed legislation around a two-step timeline for legalizing sports betting within the state. Retail sports betting went live Wednesday, March 11, while online and mobile wagering (along with iGaming) are expected to come at a later date, but not before receipt of all of the necessary regulatory approvals.
“Twenty years ago, MGM Resorts bet on the great City of Detroit with an $800 million commitment to create the city’s first and only integrated luxury casino resort built from the ground up,” said David Tsai, President & COO of MGM Grand Detroit said via a release obtained by SportsbookWire. “We’ve been able to help stimulate the local and state economy by creating thousands of jobs, making substantial infrastructure investments, and contributing over $2.8 billion in tax revenue to the City and State since opening. As the market leader in Detroit, we’re proud to be part of this groundbreaking moment for Michigan gaming and to bring a world-class sports betting and entertainment experience to our guests.”
BetMGM Sports Lounge has a variety of features, including:
Over-the counter bettingBar top video poker machinesWall-to-wall HDTV coverage of daily gamesFull bar with signature craft cocktails and local craft beersSports fans looking to place a legal sports wager on games can also utilize BetMGM kiosks throughout the MGM Grand Detroit to place their bets.
Also see:
BetMGM revamps Las Vegas properties, launches mobile sports betting appIndiana sports betting: BetMGM launches sports betting app in IndianaBetMGM, which provides a marquee betting offering from Roar Digital, the joint venture between MGM Resorts and GVC Holdings (LSE: GVC), has been busy recently, rolling out into new states and revamping their properties in Nevada. BetMGM Sports Lounges can be found within MGM Resorts properties, while they also offer legal online and mobile sports betting through the BetMGM app in New Jersey, West Virginia, Indiana and Nevada.
“Michigan is home to some of the nation’s most enthusiastic sports fans. MGM Resorts and Roar Digital are excited to be opening BetMGM Sports Lounge at MGM Grand Detroit in time for college basketball’s tournament season,” Scott Butera, President of Interactive Gaming for MGM Resorts, said in a release. “We worked with the most creative design talent to create a world-class sports book and lounge with amenities that will give our guests an exciting sports viewing experience.”
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